This ad campaign blows my mind.
GnarLube has this horrible advertising campaign. I get the “sex sell’s” concept but……
This isn’t even subtle.
GNARLUBE How To Lube Your Chain from GNARLUBE™ on Vimeo.
First off: What is so “Gnar” about chain lube?
Second off: As the kids say, do they even say “Gnar” anymore?
Third off: This is just poorly done.
Fourthly: Did they watch a cheesy 80’s music video (remember them) and decide they wanted to recreate that? I don’t think they had that much irony in mind.
Fifthly: Is this supposed to be tongue in cheek because there are women talking about “Lube”? Insert Beavis laugh here. “He said LUBE”
Sixthly: Knowing that half the population or more that ride bicycles are female’s how does this even make sense?
This campaign is simply Mind Bottling.
Yes, I said Mind Bottling.
Let’s end this with an intelligent take on women’s road racing by a person with a clear informed view, and someone I respect quite a bit. Read these words from Advanced Sports Vice President of Marketing Karen Bliss. Click HERE.
Bicycling Magazine gave Karen an even broader voice by publishing THIS INTERVIEW.
Now there is a view I can agree with.
Too many Whitesnake/Twisted Sister/Great White videos, I think. Yes, both cyclist and hair metal bands wore spandex but…